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Active Lives Survey 2023-24 Year 9 – technical note

Adults | November 2023 – November 2024

Fieldwork and survey design

The data presented here were collected between November 2023 and November 2024 in England. The data were collected using an CAWI (Computer Assisted Web Interviewing) online questionnaire (76.0%) and a paper self-completion questionnaire (24.0%).

The questionnaire can be completed by members of the public aged 16 or over. Valid responses which could be used for analysis were received from 171,926 people in total. 

The Active Lives Survey is a ‘push-to-web’ survey involving four postal mail-outs designed to encourage participants to complete the survey online. The survey is ‘device-agnostic’ and can be completed on mobile or desktop devices.

The first two mail-outs are letters with information about how to access the survey online and a passcode for accessing the survey. At the third mailing a paper self-completion questionnaire is sent out to maximise response. A final letter reminder is sent as the fourth mailing which includes a reminder of how to access the online questionnaire (it does not include a paper questionnaire). 

The sample is selected from the Postcode Address File using random probability sampling and one letter is sent to each address inviting up to two adults from the household to take part. 

The sampling was designed to achieve pre-determined numbers of returns from adults within each local authority across the year of the survey. For the majority of the local authorities (180 of 296) the target number of completed questionnaires was 400 returns. 

Target number of survey responses per local authority

Target Local authority
200 Isles of Scilly
250 City of London
500 Cherwell, Kensington and Chelsea, Oxford, South Oxfordshire, Vale of White House, West Oxfordshire, Westminster
700 Cumberland, Haringey, Hounslow, Medway, Milton Keynes, Plymouth, Sefton, Waltham Forest
800 Brighton and Hove, Bromley, Central Bedfordshire, Cheshire West and Chester, Coventry, Dudley, Ealing, East Riding of Yorkshire, Enfield, Hillington, Lambeth, Lewisham, North Northamptonshire, Northumberland, Newcastle-upon-Tyne, Nottingham, Redbridge, Stockport, Shropshire, South Gloucestershire, Southwark, Wandsworth, Wigan, Wirral
900 City of Kingston upon Hull, Barking and Dagenham, Barnet, Barnsley, Blackburn with Darwen, Blackpool, Bolsover, Boston, Bournemouth, Christchurch and Poole, Burnley, Calderdale, Cheshire East, Croydon, Derby, Dorset, East Lindsey, Fenland, Fylde, Great Yarmouth, Halton, Harlow, Hartlepool, Hyndburn, Ipswich, Isle of Wight, King’s Lynn and West Norfolk, Kirklees, Knowsley, Luton, Mansfield, Middlesbrough, North East Lincolnshire, North Lincolnshire, Oldham, Pendle, Peterborough, Redcar and Cleveland, Rochdale, Rossendale, Slough, South Holland, South Tyneside, Stoke-on-Trent, Tameside, Tendring, Thanet, Torridge, West Northamptonshire, Wolverhampton
1,000 City of Bristol, Liverpool, Wiltshire
1,100 Buckinghamshire, Cornwall, Manchester, Sheffield, Somerset
1,200 Bolton, North Yorkshire, Salford, Sunderland, Rotherham, Walsall
1,300 Brent, Doncaster, Leicester, Newham, Sandwell, Tower Hamlets, Wakefield
1,400 Leeds
1,500 Bradford, County Durham
2,000 Birmingham
500 Greenwich
400 All other local authorities

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