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Leading the Movement

Creating a diverse, thriving, community of leaders who are supported, empowered, skilled and united in the movement to tackle inequalities in physical activity and sport.

About Leading the Movement

Leading the Movement is a National Lottery-funded programme to support sector leaders so they can confidently drive the change needed to tackle inequalities in sport and physical activity. It aims to:

  • Understand the challenges faced by these leaders, and explore solutions through engagement, training, coaching and mentoring.
  • Better connect leaders and encourage the exchange of information, ideas and learning.
  • Provide targeted support to under-represented leaders, and leaders working with under-served communities.

Why is it needed?

People’s background, finances and the area they live in can have a negative impact on how likely they are to participate, volunteer and become leaders in physical activity and sport.

This isn’t good enough.

Our strategy, Uniting the Movement, sets out our ambitions to change this and ensure the benefits of being physically active are equally accessible to everyone. 

We know tackling inequalities is hard work - it takes time and often requires a deliberate change in the way we all do things including the culture we promote, the partnerships we form and the policies and practices we develop.

Real change can’t be achieved alone, it takes strong leadership and sector leaders have told us they need extra support with this, so we’ve created Leading the Movement.

Our investment in this programme until March 2029 will help realise the power of the amazing leaders and networks in our sector, because being a leader isn’t only defined by job titles or seniority.

Leaders are passionate about wanting to make a difference, they want to create change and open opportunities for more people to live active lives. 

If you’re working to tackle inequalities in sport and physical activity, or you support the people that do, then you're part of Leading the Movement.

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