- Strategy, Insight and Performance: How we plan for, enable and measure our delivery
The implementation and delivery of Uniting the Movement through effective insight and evidence-based strategic planning, project design and implementation, monitoring and reporting, and the progressive and consistent application of human and financial resources against established ways of working.
- Finance and Corporate Services: How we manage the resources we have
The provision of effective and efficient corporate services to enable the delivery of our organisational objectives, the management of our finances and investments and the provision of good internal governance procedures to ensure Sport England is an effective and trusted steward of public money.
- Digital, Marketing and Communications: How we advocate for our ambition
The creation of our narrative, to advocate and campaign for the change we wish to see and build our reputation and credibility with government, the media and partners, while ensuring the sport and physical activity sector is committed to innovation in its approach.
- Policy and Integrity: How we ensure we are focused on the people and issues that matter
The development of our position as a credible thought-leader on key policy issues in sport and physical activity, with strong awareness and understanding of the people that matter to us, the issues that impact them and how they should be addressed, and responsibility for ensuring integrity and inclusiveness is central to sport and physical activity and the experiences it provides for participants.
- Place: How we maximise impact in the places and spaces we work
The engagement in and delivery of a place-based approach to Uniting the Movement, ensuring delivery against all of our investment and operational targets, including the expansion of the places in which we invest, the effective building of relationships with local organisations and the creation of sustainable and inclusive facilities and active environments.
- Partnerships: How we manage and maximise our relationships
The establishment, engagement in and management of our relationships with key partners to maximise the delivery of the strategic ambitions of Uniting the Movement, seeking to influence the future shape of the sport and activity system in England and develop the skills and behaviours of the workforce that delivers it.