"But the job is far from done. With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport."
The hard-hitting campaign doesn’t hold back in trying to encourage women to overcome their fears about exercise. "Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are just a couple of the mantras adopted in the efforts to close the gender gap.
Thrusting the spotlight on the barriers that prevent women from getting active, more than half a million women and girls have joined the ever-growing This Girl Can social media community and it has been talked about on social media every single day since the launch twelve months ago.
And it’s not just England or the UK where the campaign has had an impact. Across the globe, This Girl Can has sparked conversations in more than 110 countries worldwide.
"Initiatives such as Sport England's This Girl Can are helping to change behaviour and encourage more women and girls to participate in sport," says sports minister Tracey Crouch.
"These figures paint a promising picture but we need to build upon this foundation. That’s why Government launched a new strategy for sport last month to get more people active and secure a sporting future for us all."
Find out more
Go to www.thisgirlcan.co.uk to search for an activity, read blogs from women who take part and be inspired.