This Girl Can has once again demonstrated its ability to inspire women to get active.
An Australian version of the Sport England and National Lottery-funded campaign has empowered more than 285,000 women to embrace sport and physical activity in its first year.
This Girl Can – Victoria, which shares that same edgy style as the original English version, featured real women of all shapes and sizes rather than focus on athletes or toned Instagram models.
One in seven women in Victoria were inspired to get moving, either trying a sport or physical activity for the first time or being were motivated to get back into exercise after taking a break.
Jennie Price, our chief executive, is delighted to see the campaign have as powerful an impact in Australia as it had enjoyed in England.
“Taking This Girl Can to a new country was a big step for the campaign and I’m delighted to see how many women it has already inspired in Victoria, Australia to get active,” she said.