How we’ve helped
Throughout the pandemic our twin aims have been to support the sport and physical activity sector to keep going, and to keep the nation active by directly influencing consumers through our campaigns.
Join the Movement, our £3.5m National Lottery-funded and award-winning campaign launched two weeks after the first Covid-19 restrictions to help people to stay active during the pandemic, and has played a key role in helping to motivate and provide guidance on how to find free, accessible activities.
The campaign reached 37 million people between April and June and 45% of adults say they recognise the campaign, almost half (47%) of whom increased their physical activity level or effort as a result of seeing it.
We’ve also supported the sector financially with over £230m of funding, including our Community Emergency Fund and various Return to Play funding options that are helping keep sports clubs and activity providers going through this very difficult period.
Our investment also includes our £20m Tackling Inequalities Fund that’s designed to help specific groups disproportionately impacted by the restrictions.
During the 2020-21 financial year we released more than £414m of grant funding, a 60% increase on the previous year, in 13,170 individual grant payments.
As of today, we’ve also updated our Return to Play Fund’s criteria to encourage more applications from groups and clubs that support people aged over 70 and from the 16-34 age group.In addition to funding, we also offered the sector advice and practical resources, while we worked with the Department for Digital, Culture, Media and Sport to ensure the guidance as to what was and wasn’t allowed at different stages was communicated effectively to activity providers as well as the general public. This work supported the return of sport as one of the government’s key priorities as restrictions eased.
We also published a range of toolkits and resources to help sports clubs and physical activity groups to continue to function and engage with their members while their usual activities were restricted.