Movement Fund - crowdfunding basics

As a match funder, we agree to provide an award in the form of a ‘pledge’ towards a crowdfunding campaign.  

Once your campaign is running successfully, our pledge appears on your campaign when you reach key milestones, motivating your crowd of supporters to reach your target enabling you to deliver your project.

You may also attract, or want to apply to, other funders that Crowdfunder work with. 

Offering a variety of rewards across all price points is important, appealing to your current network as well as your wider community.

We have learnt that campaigns only offering rewards appealing to existing supporters are not as successful as ones that offer a wider, more appealing variety.

Once you begin building your page, Crowdfunder will help you with the concept behind rewards, explaining why they are so effective in opening up potential opportunities.  

We have looked at your project costs and established what your shortfall is, so our pledge is typically 50% of that shortfall. Any partnership funding that you already have in place has been taken out of the equation. 

When you set your campaign up, you will be asked to enter an ‘Initial Target’. This target should always include our pledge amount. For example, if we have offered you £5,000, your target should be £10,000. If you have been offered £10,000, your target should be £20,000. 

Where costs in your project have been deemed ineligible in terms of our funding, we expect our investment to only be spent on the eligible items, as detailed in the cost breakdown in your Award Agreement.   

In the past, 99% of campaigns that we have pledged on have managed to raise what they need from their crowd, so the success rate is very high. 

We have a process that is designed to help you at every step of the way, so please use all of this advice and guidance.

If we suggest something, it is because we have learnt what works well (and usually always have an example to show you from another campaign).   

We pride ourselves in trying to ensure we give you every opportunity to succeed with your campaign and 99% of campaigns to date have been successful.  

Crowdfunding does require work to set up and run a campaign and we encourage organisations to undertake this as a small, dedicated team to share the workload for maximum results.

If you have a great campaign page, are promoting it effectively and your crowd are not buying into your project, then unfortunately it may be a project that is not needed. Don’t be disheartened; consult your community and see what other project could be more suitable in the future.

You then need to go on and reach your target to secure our pledge.

We pledge in this way to help provide momentum for your campaign, encourage supporters to help you reach key milestones and create a sense of urgency.  

It is a great idea to tell your crowd this from the outset; it will help that they know what is required for you to unlock and then secure our pledge.

To ensure this is processed swiftly, you will need to have returned to us your Acceptance Form, BACS Form, a recent bank statement and any other additional information requested in your Award Agreement. 

For the money you raise from your crowd of supporters, this will be paid out directly by Crowdfunder.