Sport England and ukactive recently released the latest Digital Futures report, marking a successful fourth year of consultation.
It’s incredible to think that four years ago we didn’t have a true sense of our digital maturity as a sector, whereas now we’re at a place where we can see clear trends and focus areas for our future efforts.
There are gaps that our sector needs to address, including the need for leveraging data and insights to deliver your business strategy, the importance of considering our organisations’ environmental impact as we invest in digital and the need to start to embed emerging technologies like open data and AI.
We are incredibly grateful to the 295 organisations that took part in the consultation by allowing us to understand their experience so far and that shared perspectives on their digital transformation journey.
A promising result but there's still lots to do
This year the average score for digital maturity and effectiveness among the surveyed UK organisations was 51% – an increase of 4% from 2023.
This level (40-59%) is defined as ‘Digital Experimenter’, typically meaning that organisations are making great strides forward but missing investment, goal alignment and rapid advances to yield a strong performance digitally.
However, many organisations are still at the start of their journey, where the importance of implementing strong and relevant foundations is absolutely critical, which is the point where we are at Sport England's digital journey.