The video consists of a montage of short clips of people taking part in sport and physical activity, set to a music gentle track with a voiceover.
Two women run down steps outside a building
Voiceover: Inequalities run deep, they’re ingrained in our society and prevent many communities from having the opportunity to live an active lifestyle.
A man runs down the street
Two women ride take part in a cycling lesson in a park
An older woman carries out seated exercise as part of a wider class with others standing up
A woman instructs another woman in a boxing ring
Voiceover: As we recover from the pandemic, we must tackle these inequalities, by increasing access and opportunity that meets the needs of local communities.
A boy wearing a helmet and lifejacket picks up a canoe in a boat house, before walking to the river and setting off with a paddle
A disabled woman swims in a pool
Voiceover: Sport and physical activity can improve the physical and mental health of the nation.
A woman walks in a park while carrying her baby in a sling on her front
A man prepares to bowl in an indoor cricket net, while the batsman sets up to receive the ball at the end of the net
Voiceover: That’s why Sport England’s strategy, Uniting the Movement, seeks to transform lives and communities through sport and physical activity.
The Sport England logo and ‘Uniting the Movement’ appear on the screen
The same man from the first scene continues running
The two women in the boxing ring set up for a drill
The words ‘We can’t do this alone’ appear on the screen and the screen splits into four, with one showing the cycling lesson, the other showing the boxing lesson, another showing the cricket net and another showing a group of people playing wheelchair rugby in a sports hall
Voiceover: But we can’t do this alone. We want to work with other organisations locally and nationally, who share our belief in the power of sport and physical activity, regardless of their sector or industry.
We return to a single picture, with the focus on the cycling lesson and the words ‘locally and nationally’ appearing on the screen
A group of men prepare to play football on an artificial pitch
A woman rolls out an exercise mat, pushes her bed to one side and starts an exercise routine
A group of people play wheelchair rugby in a sports hall
A woman and her children leave their flat in a tower block, the woman then removes a face mask from a washing line and puts it on
Voiceover: We believe that when we move, we are stronger. That’s true for each of us and it’s true for our communities and society.
A woman uses a standing rowing machine in a gym
The man runs up to bowl in the cricket net
The words ‘Three year plan’ appear on the screen
A girl picks up a basketball in a gym and starts to dribble at her opponent
Voiceover: Our three year plan outlines the roles we play to help more people ot engage and confront the inequalities head on.
A group of woman take part in a football training session on a floodlit artificial pitch
The man bowls the ball in the cricket net and the batter hits it back to him
The girl shoots the basketball through the hoop
The words ‘three years’ appear on the screen before being replaced by ‘1. Building the movement.’
Voiceover: For the next three years, Sport England will be: Building the movement, by supporting a broad and diverse network of people and organisations.
We switch back to the woman riding a bike in a cycling lesson
The two women from the first scene lift kettle bells in the area around the block of flats
A coach instructs the wheelchair rugby players
The boys paddles the canoe along a river with the words ‘providing resources’ appearing on screen
Voiceover: By providing resources, advocating for change, supporting leadership and learning, and leveraging action through funding.
A man wheels his chair forward in the wheelchair rugby game with the words ‘advocating for change’ appearing on screen
An instructor leads the seated/standing exercise class with the words ‘supporting leadership and learning’ on screen
A man approaches a football on the artificial pitch and takes a shot on goal with the words ‘action through funding’ on screen
The words ‘2. Meeting people where they’re at.’ appear on the screen
Voiceover: Meeting people where they’re at, focusing, disproportionately, on people who face the most barriers to activity, so they can have equal access and opportunities.
A mother picks up a baby from its cot and hands it to its father
A woman gets ready in a changing room before taking part in a yoga session
The woman from the boxing ring throws some punches at pads being held by the other woman
A netball game tips off and gets under way
A woman performs a leg press in the gym
Voiceover: We’ll work with partners to change existing provision. Fund the places, communities and networks who need our help.
A woman performs a plank on a yoga mat with the words ‘change existing provision’ on screen
A group of women take part in an exercise class, lifting medicine balls above their head with the words ‘fund places, communities and networks’ on screen
Back on the artificial pitch, a different man takes a shot on goal from a cross from the right with the words ‘partner to tackle inequalities’ on screen
Voiceover: Partner with those who want to tackle inequalities with us, listen to people with more knowledge, expertise and experience, and act upon what we learn from them.
The wheelchair rugby players take a break in their game with the words ‘knowledge, expertise and experience’ on screen
The woman wearing the face mask now exercises outside, not wearing her mask, with her children with the words ‘what we learn from them’ on screen
The words ‘3. Being the change’ appear on screen
Voiceover: Being the change, living our values every single day by sharing our knowledge and understanding with partners and creating the conditions for others to join the existing and growing movement.
The cycling coach walks alongside a cyclist in the park with the words ‘living our values’ on screen
The seated/standing exercise instructor leads a dance routine with the words ‘sharing our knowledge and understanding’ on screen
The woman in the boxing ring continues to punch her coach’s pads with the words ‘creating the conditions for others’, then ‘existing and growing movement’ on screen
Voiceover: We can’t do it all, but we can play an integral role to improve conditions and create opportunities, to encourage communities to lead a more fulfilled and active lifestyle.
A series of protagonists from the scenes stand still and look at the camera:
The girl playing basketball
A group of older women from the seated/standing exercise class
Three women from the football training session
Three people in wheelchairs from the wheelchair rugby game
A man on a bike from the cycling lessons
Voiceover: Let’s continue Uniting the Movement – find out more about our three year plan.
The words ‘Uniting the Movement’ appears on screen, before being replaced by the Sport England logo and the words ‘Visit our website for more information – sportengland.org’.
