Since its launch in September 2021, 60% of users now feel more confident when communicating in an inclusive way, with 42% stating their communication with people from low socio-economic groups has significantly improved.
These results highlight the importance of the Hub in supporting our long-term strategy, Uniting the Movement, which aims to confront physical activity inequalities such as those around socio-economic status and ethnicity - a fact valued by our director of marketing Kate Dale.
“Through upskilling those working across sport and physical activity, the Digital Marketing Hub continues to be a key resource in helping the sector to tackle inequalities and ensure everyone has the opportunity to be physically active," she said.
“Within its first nine months, the Hub has received strong volumes of visitors and registered users from a diverse range for organisation types.
“With this reinvestment of over £500,000 of National Lottery funding, we are aiming to help the Hub go from strength to strength with the ambition of helping organisations developing in-house digital marketing capabilities and attract more consumers.”
More than 5,300 people are currently using the Digital Marketing Hub, with 77% having enhanced their skills and confidence in digital marketing and 72% having improved their marketing efforts as a result.
In addition, 87% of users have changed their behaviour to have a greater impact across their organisations such as talking to others, gathering information and taking action.
Businesses are also seeing an increased awareness and involvement in digital marketing, with more members, clients or participants and an increase in revenue thanks to it.
