The video consists of a series of quick-cuts between a range of women participating in a different sports and physical activities. It focusses on the blood shed in the pursuit of their activity, and how they continue despite bleeding – ending with showing another woman doing the same, while being on her period. It is set to a tribal chant, sung by a woman.
The woman chants a cappella
A backlit dancer stands in an empty room.
A rugby player is shown with blood flowing down her face from a wound on her forehead.
Three skateboarders stand as the woman at the front spins an upturned board beneath her hand.
A boxer sits in a changing room, with her back to the camera.
A runner breathes heavily, the camera focusing on the sweat running down her face and off her lips.
A tribal rhythm begins behind the chanter’s voice, increasing the intensity of the music.
The dancer swings her arms above her head, as if flapping wings.
The boxer, with bloodied face, stares down the camera.
The rugby player receives the ball and drives into a tackle.
The runner runs on fallen leaves.
A surfer runs into the sea.
The boxer ducks two attempted punches before being floored by a third.
The runner trips and falls.
The surfer is viewed from beneath the water line, looking up at her silhouette on the surface, before she’s seen in the water, with a bloodied face.
What appears to be a heart beating, obscure, pink, blurry images, flashes across the screen.
The boxer climbs off the canvass as her opponent waits, ready.
The runner, with a bloodied knee, gets up from the leaf-covered ground.
The dancer pirouettes on tip toes, in one shot wearing ballet shoes and another with just taped feet, before being shown peeling the tape from her toes, revealing bruised, blistered and bloodied toes.
A climber’s calked and cut hands grasp a rockface.
What was previously assumed to be a heart beating, returns but is seen to be a bloodflow rushing down.
A young woman is seen in a changing room, reaching back and between her legs, before looking at her hand, with period blood on her fingers.
The climber’s hands are shown, covered in chalk, callouses, blisters and blood.
The surfer is engulfed by water.
The runner, catching her breath, lifts her head.
The rugby player drives forward in the tackle, supported by her teammates, before emerging from the bottom of the maul, with a cut forehead but picking up the loose ball and making a break for the try line.
The blood flow continues to descend.
The skateboarders skate through an old factory and one performs a kick-flip, another attempting but falling, cutting her elbow.
The dancer curls her bloodied toes.
Another woman winces in pain, leaning back against a tiled wall.
The blood flow continues to descend.
The rugby team celebrate.
‘No blood should hold us back’ appears on the screen, over the celebrating team.
The legs of a woman are shown in a shower, with diluted blood seen running down her thigh.
The runner, with blood streaming down her shin, continues to run as the camera switches to focus on her straining face.
The boxer exhales, almost spitting out the blood pouring from her nose, before she rallies and lands the knockout blow to her opponent – accompanied by a hooter sounding.
The range of Bodyform products appears on screen with the text ‘explore our range’, against a backdrop of what looks like blood falling through water.
Against the same backdrop, the Bodyform logo appears with the text ‘are proud to support’ with the Studio You logo beneath it and ‘a platform powered by This Girl Can’.
