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Supporting England stars' grassroots journeys

Our strategic lead for football talks about our longstanding and important investment into the community game.

10th July 2024

by Patrick Brosnan
Strategic lead for football, Sport England

Like millions of people around the country, I’ve been keenly following England men’s bumpy progress at Euro 2024, and now we're all looking forward to another semi-final!

Whenever I’m watching the Three Lions or the Lionesses – or any football match – I can’t help but feel proud of our continued investment into football at Sport England.

Our goal is to make sport and physical activity a normal part of life for everyone in England, regardless of who you are.

Football is our national game and is a really important activity for us, as it is accessible and plays a big role in keeping the nation active.

Not only does it stir our emotions and help to get people talking (just think of that overhead kick v Slovakia!) but it plays a big part in the delivery of our 10-year strategy, Uniting the Movement

Our Active Lives surveys tell us that nearly four million adults participated in football last year and nearly three million children and young people currently play once a week or more.

So whether it's through turning out for your local team in one of the thousands of brilliant grassroots clubs up and down the country, playing with mates in a local five-a-side centre, or a kickabout in the park, football provides reach into communities and audiences that are important to us.

"Whether it's through turning out for your local team in one of the thousands of brilliant grassroots clubs up and down the country, playing with mates in a local five-a-side centre, or a kickabout in the park, football provides reach into communities and audiences that are important to us."

Our partners are key to delivering long-term change by transforming lives and communities through sport and physical activity, and we are investing over £6 million a year in long-term partnerships with the FA and EFL in the Community (formerly the EFL Trust). 

This includes supporting the FA’s work to make the football coaching workforce more representative of its community and in driving positive change for disabled people.

Our partnership with EFL in the Community will support their network of Professional Club Community Organisations working in areas of greatest need to play their part in tackling inactivity levels and the associated inequalities.

We also work in partnership with the Football Foundation, the Premier League, the FA and the government’s charity, helping support and influence their significant collective investment to help communities improve their local football and multi-sport facilities.  

The Football Foundation also deliver our £15m lottery-funded Active Through Football programme in 25 places, making a positive impact in people’s lives through recreational football and wider activity informed by community engagement. 

The grassroots journeys of more than half of the current England squad in Germany – including stars like Harry Kane, Jude Bellingham and Trent Alexander-Arnold – have been supported by Football Foundation investment in things like new and refurbished pitches, new stands and spectator toilets.

It’s hugely rewarding to see some of the players who once benefitted from improvements to their junior clubs going on to shine on the international stage. 

But it’s even more important for us that our investment leads to more and more people from all backgrounds being able to access football in their communities – and reaping the many benefits of that.

We’ll continue to do our bit for the game. For now, here’s to an England win on Wednesday night and another step towards bringing the Euros home!

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